You have often heard us say that media criticism is like asbestos abatement: It’s dirty, dangerous work that is best left to the professionals.

After all, we would rather talk about the news than talk about the news about the news. Far too many in politics and journalism today cop out on real coverage by reflexively defaulting to trashing the press.

According to some theories, “news” is whatever the news industry sells Journalism, broadly understood along the same lines, is the act or occupation of collecting and providing news.

From a commercial perspective, news is simply one input, along with paper (or an electronic server) necessary to prepare a final product for distribution.

A news agency supplies this resource “wholesale” and publishers enhance it for retail.

This insurmountable flow of news can daunt people and cause information overload. We can call this period the “technetronic era”, in which “global reality increasingly absorbs the individual, involves him, and even occasionally overwhelms him.”

In cases of government crackdowns or revolutions, the Internet has often become a major communication channel for news propagation; while it’s a (relatively) simple act to shut down a newspaper, radio or television station, mobile devices such as smartphones and netbooks are much harder to detect and confiscate.

The propagation of internet-capable mobile devices has also given rise to the CITIZEN JOURNALIST, who provide an additional perspective on unfolding events.

Liberals and conservatives alike engage in this practice, holding up one media outlet or an entire subset for abuse.

 

Unlock the World's Knowledge with RichXSearch Wiki: Explore, Learn, and Empower!

Wiki Search

Rich X Search

Some of these are just political proxy fights or efforts to discredit stories damaging to one’s preferred party, but most of it is a waste of your time. That’s why we usually skip it.

 

• The challenges and opportunities presented by social media

Social media is an increasingly disruptive force on the media landscape. It challenges traditional, mainstream media to reconsider how they operate.

Social media often releases information about which mainstream media might not have been aware, and information that mainstream media might have tried to ignore.

It can offer a wider, more diverse perspective on life than that covered by traditional media.

• An empowered audience

A media organisation should adapt to meet the challenges and opportunities presented by changing audience behaviour in our module entitled “Newsroom evolution from digital denial to digital first”.

Now we look at what a social media strategy could mean for a media organisation. But first, let’s look at how we got to this stage in media’s development.

• Media evolution

The media is in a constant state of change, or at least it should be. Technological advances, leading to changing audience behaviour, resulting in altered attitudes to consuming and sharing news, which means that a media organisation can’t afford to stand still.

Innovation is needed, but only if it makes business sense. There have been many stages of media evolution over the years, below we look at three.

The “broadcast AT or publish AT” model, the “engage with on our terms” model, and the “participate in” model.