Insights from Jeffrey Sonnenfeld and Mark Penn

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In a dramatic shift from historical trends, the Republican Party has lost the support of big businesses. The causes of this shift are multifaceted, ranging from a change in CEOs’ priorities to the GOP’s transformation into the party of Donald Trump. In their thought-provoking TIME article, “How Big Business Fell Out Love with the GOP,” Jeffrey Sonnenfeld and Mark Penn explore how the priorities of CEOs have evolved to include sustainability, ESG, and diversity, in addition to traditional concerns about tax policy. The rise of sustainability reports and B-corps that prioritize sustainability are just some of the indicators of this shift. The authors also point out that the rise of Silicon Valley, with its different perspectives, culture, and values, has played a significant role in the GOP losing support from big businesses. Furthermore, CEOs are increasingly willing to take a stand against Republican governments, with tech CEOs leading the charge in driving social activism against the Republican Party. The CEOs’ belief that free markets work best when civil society is functioning smoothly is at the heart of this sea change. All of these factors combined have created a complex and dynamic landscape, with far-reaching implications for the future of American politics and the role of business in society. The authors of the article, Jeffrey Sonnenfeld and Mark Penn, bring their expertise and experience to provide a thoughtful and insightful analysis of this important trend. Jeffrey Sonnenfeld is a distinguished professor and senior associate dean at the Yale School of Management. He is an expert in the fields of leadership, corporate governance, and management, and has been named as one of the top 100 influential business thinkers by Thinkers50. Mark Penn is a renowned businessman and political strategist, who has held top positions in companies such as Microsoft, Burson-Marsteller, and the Stagwell Group. He has advised numerous high-profile clients, including former President Bill Clinton, and has been recognized as one of the most influential people in the marketing and advertising industry by Ad Age.

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